Top 6 Facebook Advertising Secrets (2016)

facebook advertising secrets 2016The following Facebook advertising secrets and strategies can deliver some great marketing results if implemented properly. Despite the fact that Facebook is the most versatile social networking platform for promoting your business among your target audience, it is not easy to master the Facebook “Ad” engine. While Facebook offers immense opportunities for targeting your audience, it is still full of untapped potential that even some experienced marketing professional will be surprised to discover. These secrets are all related to the Facebook advertising techniques and if revealed they will surely help you in understanding the some vital steps required for promoting your business successfully through Facebook. Here are the latest Facebook marketing secrets that you must know for using the Facebook advertising engine effectively.

 

  1. Test Ad Variations To Discover The Best

I can not stress this enough. Never assume anything. Always test everything. No matter what your level of expertise is or how long you’ve been advertising on Facebook, always test both your ad’s design and targeting. Every time you’re creating a new campaign, take the time to come up with at least 4 different Facebook Ad Designs and then test each one. For example, you might test two different images with two different copy texts (2 images x 2 texts = 4 variations). In my opinion and based on experience, this is the only to discover what works best for your business.

  1. Test Different Ad Placements

Even without being told, you know that different Ad placements will definitely yield different results. But how do you find out the best? It goes to the point already made above. Without testing there is no way to make 100% accurate identification of what works more than the other. In terms of placement, you can test desktop newsfeed vs mobile newsfeed, this is the most popular or boosted post vs sidebar placement. You can also test video ad types as well.

  1. Target Look Alike Audiences

This feature allows you to create a similar audience with similar interests as the custom audience you created. Lookalike audiences let you reach new people who are likely to be interested in your business because they’re similar to a customer list you care about.

When you use Custom Audiences, you can choose to create a lookalike audience that targets people who are similar to your Custom Audience list. Lookalike audiences help you reach people who are similar to your current customers for fan acquisition, site registration, off-Facebook purchases, coupon claims and brand awareness.

 

  1. Custom Audience Retargeting

Facebook has folded a latest feature to assist the advertisers in retargeting their existing customers. Known as Facebook’s custom audience, this feature will allow you to know who have visited your website via a Facebook advertisement.

The custom audience feature allows the advertisers in targeting their advertisements with their exact audiences with whom they already hold a relationship. It helps the advertisers in finding their existing audiences among all other target audience and this custom audience can be created with the help of an ads creation tool or Power editor. With this, you can plan specific offers and discounts for people that just visited your website with a specified duration.
The main benefits for advertisers of using “Facebook’s Custom Audience” feature are:

  • They can match their current customer’s list with the overall Facebook users’ list by using the email addresses saved in the email list.
  • They can easily reach their highly engaged customers by using this customer’s list, which is important for them for standard retargeting of those customers.

 

  1. Leverage Buyer Persona In Ad Copies

 

This is one of the widely forgotten Facebook advertising secrets. Most businesses have different sorts of customers with different needs. By creating Buyer Personas, you not only improve your Facebook Ad Designs but you serve your customers better, overall. For each potential customer type, write down a persona. Man or woman? Profession and job title? What’s the biggest problem s/he’s hoping to solve by using your product or service? Once you’ve created your buyer personas, design a Facebook Ad (paired with laser-focused targeting) for each one, directly addressing their pain points in your Ad copy. Here’s an example of two potential AdEspresso Ads, one aimed at Startups and one aimed at Media Agencies:

  1. Clear Call To Action

 

Adding a Call-to-Action to your Facebook Ads might not increase your click-through rate or make your ad more engaging but it’s likely to improve your overall conversion rate and decrease your cost per conversion. Why? Because a good call-to-action decreases friction. If some visitors click your ad and arrives on your landing page, they won’t need to waste time figuring what to do next. He’ll already know and quickly proceed to perform the desired action. They’ll know because you’ve prompted him in your Ad with a Call-to-Action like “Download our eBook…,” “Subscribe to our newsletter for a chance to win…,” “Take the survey and receive $10 off…,” etc.

 

  1. Use Matching Touch Buttons

 

Why did I call this touch point? Well, because matching your offers, ad copies and the specific emotional or rations concerns of your target audience affect conversion rate. We think we’re intelligent animals who always act rationally but that’s only partially true. Our emotional side has a lot to say when it comes to buying. A simple list of product features might convince the rational self in some users but has no effect at all on their emotional self. Our emotional self don’t care about features, that part of us wants benefits. No one wants to become a millionaire just to have money. They want the beneficial lifestyle that comes with being rich. Likewise, you don’t buy a product for its features. You buy it to solve a problem and, thereby, to make your life better. In your Facebook Ad designs, therefore, address both the rational and emotional side of your users. Here’s a great example:

Note that this is not meant to be an exhaustive list, but these are some of the top 5 facebook advertising secrets. If you take some time to find good, recent case studies you’ll definitely come across most of the point discussed here. Remember you can start and run some planned facebook ads with $10 or less. Even $1 is practically acceptable.

Share facebook ads experience in the comments section. But if you need help setting up your facebook ads, see our services page here.

 

How To Grow Your Blog’s Organic Search Traffic In 30 Days

organic search trafficMost website owners are struggling to grow organic search traffic from respective keywords. But many of them are on the verge of giving up, because they’re tired of seeking links through various techniques. There’s no doubt that links are still an incredibly important ranking factor, but that doesn’t mean you have to hunt links from every site you come across. In other words, backlink building strategies is not all that you need to start getting qualified website visitors for your business blog.

Beyond link building , you’ll learn some powerful ways to research and write articles that will drive more organic traffic to your site, generating more clients for you and enabling your website to rank for and get traffic targeted long tail keywords

  1. Long Form Content Marketing

Top List posts are popular. They can improve your search traffic, especially when you make them in-depth and use data-driven facts to back up every claim.When you add videos, images, and slide presentations, you’ll get 40% of your target audience to respond more favorably to your list-type post. One of the list-type posts that Michael Dunlop, founder of PopUp Domination, wrote generated 9,883 visitors in less than 30 days & 106,338 visitors in the last year.

When writing list posts, it’s important to provide numbering for each item on the list and include the total in the title – specifically, odd numbers.

The Guardian conducted a survey in which 44,000 respondents took part to find out people’s preference for even and odd numbers and particularly the number seven. The findings revealed that seven is perceived as clever, cheery, and maybe even divine. This sheds some light on how the human brain works — and not just in Western countries, either. In China, odd numbers belong to heaven.

Beside list posts, other long form content marketing pieces include book/product reviews, this guy does it well, expert interviews, case studies, topical Q/A blog posts, infographics etc.

  1. Diversify Your Link Profile

To mitigate against the possibility of being hit by a link-based penalty or algorithm update in 2015, you might want to take the time to neutralise and diversify your website’s link profile. Regardless of how ethical your SEO strategy is, it’s possible that your site might have acquired some suspicious links over the years. To ensure that you don’t get caught up in the next refresh of the penguin update, you can use a tool like OpenLinkProfiler or LinkRisk to diagnose your link profile and highlight any links that might need removing. Perhaps with the exception of (natural) editorial blog links, having too many links in any link category can leave you susceptible to changes in what Google considers a valuable link. Take infographics and guest blog posts for example. For years, these were considered the most effective and white hat methods of link building… until Matt Cutts said that these types of links might be discounted due to being over manipulated. You can check the distribution of link types pointing to your site using OpenLinkProfiler. While the results aren’t perfect, it should highlight any standouts.

  1. Keyword Variation Targeting

longtail keywordsMarieke Van De Rakt of Yoast SEO points out that keywords, especially long-tail keywords, are vital to your blogging campaign. You need to make sure you are using excellent keywords that can drive traffic, and you should also make sure you use a variety to bring in a wider audience. Marieke shows that you can increase your traffic and clicks by 78 percent when you use long-tail keywords, which is truly remarkable! Use your keywords, and bring in more traffic. Done perfectly well, long tail keyword optimization can result in ranking multiple pages for a particular search term.

  1. OnPage Technical SEO Improvement

Many legacy websites usually have some big on-site technical wins. Some examples of huge technical problems I have seen in the past and fixed are:

  1. Someone had completed a site move in the last year and they did not 301 redirect the correct URLS; they have missed plenty of key URLS which are now 404 errors.
  2. Someone has built a whole section of linked categories in JavaScript and search engines cannot access the content effectively.
  3. Someone has blocked specific sections of the site in robots.txt for no specific reason.
  4. Someone has used the same rel=canonical to only one page across all the website pages.
  5. Someone has built internal indexed pages as PPC landing pages and copied all the content.

Fixing things such as the above can have a really great impact on blog’s organic search traffic. I have come across these and many more over the years.

  1. Stop Losing Mobile Search Traffic

Obviously, the first mobile search engine ranking factor we all have to get past is having a mobile-friendly website. That said, there are specific search engine ranking factors that will help your mobile site rank better in search results. Here is a list, not necessarily in order of importance. Making planned technical SEO improvements in this regard can shoot up your organic search traffic in 30 days or less. Just simple stuff you can do outsource.

  • Overall mobile usability.How easy is it for visitors using a mobile device to navigate around your site;
  • Org markup.With the search engines’ ability to see your location based on geo-location data from your smartphone, mark up the site with schema.org code, which helps search engines return more informative results;
  • Verified local listings.Claim and verify your Google My Business listing for each business location;
  • Local citations.Services such as Yext, Moz Local, or Bright Local can help you claim and add the proper business profile and NAP (Name, Address, Phone) data to multiple local citation sources, including Yahoo Local, Bing Local, Yelp, Foursquare, and others;
  • Links are still important.Having links and listings on local area websites is key. Listings on the Better Business Bureau, chamber of commerce, and even local newspaper sites can help establish a local online presence.

Many of the other mobile search engine ranking factors are similar to what we look for in a well-optimized website: good navigational structure, unique content, and links from other sites. If your site ranks well in organic search, then making it mobile-friendly will help it rank well in mobile search results, too.

If you need help with any of the key points discussed above, go now to our contact page. Or just take some time to share experience and challenges in the comment section.